To launch their new packaging we created a top-to-bottom sustainable concept store where you could get a plastic-free Coors Light. But also a plastic-free anything else. Everything from the products, to the walls, to even the ink used on the signage was made from 100% plastic-free sustainable materials, including biodegradable spent grain boards made from brewery waste. Everyone involved, from the artists, to the designers and fabricators had to rethink their craft to make sure every part of the process held true to our sustainability mission.