REEBOK BB 4000
— NYFW —
We took Reebok to NYFW in style with an exclusive Reebok Vintage Shop. From the exclusive VIP party Thursday to public pop-ups Friday and Saturday, Reebok hosted hundreds of friends, media, brand fans, and more over the weekend to celebrate the launch of BB 4000 II and explore rare vintage sportswear collections from partners Select Vintage, Grand Street Local, and 1-Off Project.
Client
Reebok
Year
Feb 2023